Last April, it was reported that Google Searches With ‘Near Me’ Surged 34 Times Since 2011. A key stat from that article indicates:
Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, people are looking for things in their vicinity — be it a gym or a mall, a plumber, or a cup of coffee. Google search interest in “near me” has increased 34 times since 2011 and nearly doubled since last year. The vast majority come from mobile — 80 percent in Q4 2014.
Just this month there was a another report that stated that the amount of ‘Near Me’ mobile searches has risen by triple digits since last year. Specifically:Searches on all devices looking for something “near me” are up 130 percent over last year; and mobile comprises 88 percent of all “near me” searches.
Searches on all devices looking for something “near me” are up 130 percent over last year; and mobile comprises 88 percent of all “near me” searches.
You would think that this type of “serendipity” searching would be for low cost and immediate items such as lunch, coffee or a tow if your car broke down. But the latest study showed that searches for luxury items such as cars and jewelry are increasingly coming up in these “near me” type searches.
Source: Business2Community
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