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Following the landmark CJEU ‘Schrems II’ ruling in July, which invalidated the four-year-old EU-US Privacy Shield, European data protection regulators have today published 38-pages of guidance for businesses stuck trying to navigate the uncertainty around how to (legally) transfer personal data out of the European Union.

The European Data Protection Board’s (EDPB) recommendations focus on measures data controllers might be able to put in place to supplement the use of another transfer mechanism: so-called Standard Contractual Clauses (SCCs) to ensure they are complying with the bloc’s General Data Protection Regulation (GDPR) .

Source: TechCrunch

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Facebook Inc. sued the Irish data protection watchdog in a bid to stop a proposed order it warns could curb transfers of vast amounts of commercial data from the European Union to the U.S

The social network giant said it sought a judicial review of the Irish Data Protection Commission’s preliminary view that it may have to halt trans-Atlantic data transfers using the most commonly used EU tool still available to companies.

Source; Bloomberg

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Yext, the Search Experience Cloud company, released new research about American consumer search behavior during the past year. The data, drawn from a sample of more than 400,000 business locations in the United States, revealed new insights about when consumers are searching for and clicking most on businesses across retail, healthcare, financial services, and food, throughout the year.

Among the key findings:

Consumers are only getting more active in search: Consumer actions in business listings — driving directions clicks, clicks to call businesses, and more — grew 17% over the past year.

Search — and searchers — are getting better: Consumer actions in search grew faster (17%) than search impressions of business listings (10%) over the year, suggesting that customers are finding what they want faster. Whether searchers are learning to use more specific queries or search engines are getting better at understanding those queries, customers are spending less time searching and more time engaging with businesses.

Reviews are on the rise: Consumers are leaving more reviews about businesses. Review count per business location grew 27% over the year. In fact, financial services review volume grew 91% per location, the fastest growth of any industry. Businesses are getting savvier about the importance of reviews as well, responding to reviews 47% more than the year prior.

 

Source: Search Engine Watch

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It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites.

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Source:Search Engine Land

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Facebook’s  latest transparency report is out.

The social media giant said the number of government demands for user data increased by 16% to 128,617 demands during the first half of this year compared to the second half of last year.

That’s the highest number of government demands it has received in any reporting period since it published its first transparency report in 2013.

The U.S. government led the way with the most number of requests — 50,741 demands for user data resulting in some account or user data given to authorities in 88% of cases. Facebook said two-thirds of all the U.S. government’s requests came with a gag order, preventing the company from telling the user about the request for their data.

Source: TechCrunch

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