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The final vote on reforms to Europe’s data protection laws has just taken place in the European Parliament, with MEPs agreeing the new data protection directive — bringing to a close some four years of work to update existing legislation which dates back to 1995.

Source: TechCrunch

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When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage any potential investor concerns that the directory and listings behemoth wouldn’t be able to make its debt payments.

YP Canada was $1.7 billion in debt and teetering on the brink of bankruptcy in 2012. It underwent a restructuring to focus more on digital advertising and started to pay down its debt, pledging to be completely debt-free by 2018.

In 2015, digital represented 58.6% of total revenue for Yellow Pages Ltd., the name YP Canada trades under as a public company on the Toronto Stock Exchange, up 9.8% year over year. At the same time, print, which composed the remainder of YP Canada’s revenue, declined at 21% for the year.

Source: Adexchanger

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According to legislation adopted by the European Union, Google is not considered to be a search engine. It took the European Parliament and the Council of the European Union two years of negotiations and legislative process to come up with this decision. The decision will also declare that Bing, Yahoo and DuckDuckGo are not search engines either.

Source: Search Engine Journal

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Online shoppers are still dependent on search engines when shopping.

Almost 40% of worldwide e-commerce traffic in January 2016 came from search engines, according to a report from SimilarWeb. This includes both organic search (all listings of any search query) and paid search (promoted listings and ads on search results pages).

Source: Business Insider

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Last April, it was reported that Google Searches With ‘Near Me’ Surged 34 Times Since 2011. A key stat from that article indicates:

Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, people are looking for things in their vicinity — be it a gym or a mall, a plumber, or a cup of coffee. Google search interest in “near me” has increased 34 times since 2011 and nearly doubled since last year. The vast majority come from mobile — 80 percent in Q4 2014.

Just this month there was a another report that stated that the amount of ‘Near Me’ mobile searches has risen by triple digits since last year. Specifically:Searches on all devices looking for something “near me” are up 130 percent over last year; and mobile comprises 88 percent of all “near me” searches.

Searches on all devices looking for something “near me” are up 130 percent over last year; and mobile comprises 88 percent of all “near me” searches.

You would think that this type of “serendipity” searching would be for low cost and immediate items such as lunch, coffee or a tow if your car broke down. But the latest study showed that searches for luxury items such as cars and jewelry are increasingly coming up in these “near me” type searches.

Source: Business2Community

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