Latest News
Half Of YP Searches Result In A Purchase Within A Day
YP's research on consumers' local search behavior conducted by comScore found consumers using the directory — other than a search engine or other media — are more likely to contact a business, make a purchase, spend more per purchase, and use more sites, apps, devices and media in the search process.
Source: MediaPost
Read Original Article
5 reasons why websites still matter to local search in 2017
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be.
Source: Search Engine Land
Read Original Article
Ofcom to investigate rising cost of 118 directory enquiries numbers (UK)
Ofcom is reviewing 118 telephone numbers amidst concern over the spiralling cost of directory enquiries services.
Source: cable.co.uk
Read Original Article
Why is the Yellow Pages still delivered to most homes in Australia?
There was a time when the Yellow Pages phone book was Australia's go-to place to find businesses, addresses and phone numbers.
That time is not 2017.
Yet already this year hundreds of thousands of books have been rolled out across the country, and the company behind the directory and its cousin the White Pages says it isn't going anywhere soon.
So how has the humble phone book survived the internet boom? And why are you still sent a directory that may well go straight in the bin?
Source: abc.net.au
Read Original Article
The real impact of Google’s RankBrain on search traffic
The rise and advances of new automation and artificial intelligence software algorithms, including those that learn predictive models from historical data, are making increasingly consequential predictive decisions. Such decisions are having an impact on the lives of people in domains as diverse as digital media, advertising, finance, credit, employment, education and criminal sentencing.
Read Original Article
