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Male impotence, substance abuse, right-wing politics, left-wing politics, sexually transmitted diseases, cancer, mental health.

Those are just a few of the advertising labels that Google’s adtech infrastructure routinely sticks to Internet users as it watches and tracks what they do online in order to target them with behavioral ads.

Intimate and highly sensitive inferences such as these are then systematically broadcast and shared with what can be thousands of third party companies, via the real-time ad auction broadcast process which powers the modern programmatic online advertising system. So essentially you’re looking at the rear-end reality of how creepy ads work.

This practice is already the target of a legal complaint in Europe, filed under the bloc’s General Data Protection Regulation (GDPR).

Source: TechCrunch

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More than 95,000 complaints have been filed with EU countries since the bloc's flagship data protection laws took effect eight months ago, the executive European Commission said Friday.

The complaints have already triggered three financial penalties, including France's record 50 million euros fine Monday on US giant Google for not doing enough inform users on how their data is used.

Source: Phys Org

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Privacy International (PI) has filed complaints of "systematic infringements" of data protection law by seven info-sucking companies that it says find it too easy to fly under the radar.

In the civil rights group's sight are data brokers Acxiom and Oracle, ad-tech firms Critero, Quantcast and Tapad, and credit referencing agencies Equifax and Experian.

PI said it wants European data protection watchdogs to launch probes into the seven companies, which it claimed exploit the data of millions of people without thorough criticism, to assess whether their practices meet the standards set in the General Data Protection Regulation.

Source: The Register

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France's data watchdog announced Monday a fine of 50 million euros ($57 million) for US web search giant Google, using the EU's strict General Data Protection Regulation for the first time.

Source: The Local FR

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In 2015, Microsoft’s Bing search engine achieved something it had never had before: relevancy. By notching a 20-percent share of U.S. search, according to comScore, it managed to impact Google, the brand that was literally synonymous with search. 

In 2018, it seems like Bing’s willing to hand some of that success right back. Why? Because, as a habitual Bing user, I’ve noticed a deterioration in quality.

Source: PCWorld

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