Telephone directory service has gone through a massive upheaval over the past year. Jingle Networks was able to take about 6% of the market and a patent with their Free 411 service. However, what started with Jingle Networks has exploded to a wider field of competition including heavyweights like Google and AT&T. But now, rather unceremoniously, Microsoft has finally gotten into the mix by launching their own free directory service, Live Search 411, this week. The announcement was mixed in with a few other notes about visual enhancements across their maps services. In contrast, Google has been visibly promoting their effort.

Source: TechCrunch via Yahoo

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