Path to purchase typically involves multiple site categories and several devices.
What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP.
The report is called “Local Search Unleashing Opportunities for National Advertisers” and based on a survey of 750 US adults (between 18 to 44). Roughly 80 percent said they own smartphones, matching overall US smartphone penetration of just under 80 percent according to comScore.
source: Search Engine Land
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