If you were in any doubt about this being the year that ‘hyperlocal’ became mainstream, surely Pinterest’s recent announcement that it is drawing in local business information from Foursquare, to enhance the location information contained within its Place Pins, is the final piece of evidence.
After all, over the past months we’ve seen the tech giants of this world, namely Google, Facebook and now Pinterest, significantly dialling up their local business space, to the point where 118 has now announced that they are stopping printing their physical Directory.
Source: The Drum
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