Residents of Thunder Bay are the latest Canadians to get a new pared down version of the Yellow Pages in their mailbox.
The new books, which measure “7×9″ inches instead of the traditional “9×11″, are being made smaller because consumers are used to dealing with “tablet sized items”, says the company.
But why, in the age of instant anything on your mobile phone, do the Yellow Pages exist at all? After all, about three-quarters of Canadians now have a smartphone, and even old feature phones can be used to conduct a basic search. Isn’t it better to just access the Yellow Pages online?
Source: Cantech
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