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Google dominates the overall search landscape, with 63.8% of the US desktop search traffic in August 2015, according to comScore. Its next nearest competitor is Microsoft's Bing, which has a 20.6% share.

But search is facing a huge challenge. The paid search business was built on a desktop browser model. And consumers are increasingly shifting to mobile. On mobile, consumers say they just don't search as much as they used to because they have apps that cater to their specific needs. They might still perform searches within those apps, but they're not doing as many searches on traditional search engines (although Google, Bing, and so on do power some in-app search engines.)

It sounds obvious, but there's new data to show it's a trend that's really happening. And it could have a severe impact on Google's (and Bing, and Yahoo's) core search business. Indeed, data from eMarketer shows search ad spend growth is set to decline from 2014 through to 2019.

Source: Business Insider

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I admit: I'm a tree hugger. A nature lover. A fresh air fanatic and avid recycler. So it's not a stretch that I'm incensed with the Yellow Pages. (Or rather "YP" -- brilliant brand refresh -- seriously. Much cooler now.)

Is it just me or do you too find it incredibly irresponsible to waste all of this paper for a service that is no longer relevant? When was the last time you said to your partner, "Hold on! I'll grab the Yellow Pages to look up that number for the take out Chinese place!"?

At one time, a long time ago and before the dawn of the internet, the Yellow Pages provided a valid service. But that was when rotary phones were around. Now it's not too difficult to see their existence is purely to sell advertising to every insurance broker and injury lawyer in your town. And that magnet that's glued to the cover? That small business paid extra for that. I wonder if their appliances are stainless steel like so many of us.

Even still, the most egregious thing about YP remains opting out. After jumping through several security hoops, you will have to open an account with them. That's right: You cannot opt out of delivery of the YP without first opening an account with them.

Source: Huffington Post

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Ever wondered how much code it takes to run Google’s services? Rachel Potvin, an engineering manager at the company revealed at a recent @Scale conference that it’s in the neighborhood of 2 billion lines.

That’s roughly 40 times the size of Microsoft’s Windows XP OS and 100 times that of Facebook’s primary app. And it’s all stored in a single repository. Potvin guesses that it’s the largest code base on the planet.

Source: The Next Web

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  • Price hike to directory enquires numbers means calls can cost up to £6
  • Study of 118 services found calls cost 15 times as much as they did in 2003
  • If caller chooses to be put through could be charged £20 for 5-minute call
  • Charities have warned elderly people are most likely to be hit by charges

Source: Mail Online

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In a bid to align its primary search business with its continuing rollout of SMB services, Google My Business is getting a facelift intended to clearly outline the range of tools that have recently been added to connect local marketers and consumers.

New features provide data on listing that are permanently closed, make “help” options more visible, and make it easier for SMBs to find their listings on maps and search.

Essentially, the upgrade aims to provide a more streamlined experience for SMBs who want to use the tool to manage their digital presence, but who may have small marketing budgets and/or may not be particularly tech savvy. Plus, as the world becomes increasingly mobile-first, building a mobile app with functionality on par with or better than the desktop interface is key — an area in which Google appears to have succeeded.

Source: GeoMarketing

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