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If you were in any doubt about this being the year that ‘hyperlocal’ became mainstream, surely Pinterest’s recent announcement that it is drawing in local business information from Foursquare, to enhance the location information contained within its Place Pins, is the final piece of evidence.

After all, over the past months we’ve seen the tech giants of this world, namely Google, Facebook and now Pinterest, significantly dialling up their local business space, to the point where 118 has now announced that they are stopping printing their physical Directory.

Source: The Drum

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Here's the skinny on all that's happening right now in search behaviour.

Source: Search Engine Watch

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There was a time not too long ago when Google was the only name that mattered when it came to search engines. After all, the name has become so synonymous with “search” that the colloquial term for “look it up” is to “Google it.” Most search engine functions were done on a desktop, but now the times are a-changing, and Google mobile search has overtaken the PC.

This change was initially reported earlier this year, but it only took into consideration 10 countries, including the US and Japan. But a subsequent report confirmed that there are now more Google searches being done on mobile devices than on desktop computers around the world.

Source: Inquisitr

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A machine-learning AI is handling a large fraction of Google's search queries.

Move over, Google search algorithm hand-crafted by hard-working Google engineers. RankBrain has moved in, a machine-learning artificial intelligence that Google’s been using to process a “very large fraction” of search results per day.

It’s not really a complete replacement of the Google search algorithm, also known as Hummingbird, however. The algorithm is the system that processes what people search for and combs through billions of pages to rank the ones believed to be best first.


RankBrain: New Way To Interpret Queries?

RankBrain, instead, seems to be about one part of that algorithm, interpreting what someone searches for and understanding how to submit that request in various ways.

Source: Search Engine Land

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A price comparison site has revealed that mobile phone service providers in the UK have increased access charges of call made to numbers starting 084, 087, 09 or 118 by as much as 80 per cent.

The increase in charges were imposed soon after Ofcom asked mobile phone companies to provide better transparency by segregating the call charges into an access charge that goes to the mobile phone company and the service charge that is decided by the organisation that the consumer is calling.

Source: TechieNews

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