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Mobile devices play an increasingly important role in the retail shopping experience.

We already use our smartphones and tablets at practically every step along the way in the shopping process, from researching product details and comparing prices across retailers to checking the in-store availability of certain items and, at least in some stores, even making payments and checking out. During the 2015 Thanksgiving weekend, 56.7 percent of smartphone owners used their devices to conduct some type of shopping activity.

But what does the future hold for retail shopping, and how will mobile devices play a role in shaping it?

Source: The Next Web

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Australia March 15 2016

Who could forget the classic Australian ‘Goggomobil’, the HELLO YELLOW jingle or the ‘Let your fingers do the walking’ tagline? These advertising gems and cues, launched by leading telecommunications company, Telstra, bring to mind their ‘Yellow Pages’ directory. But when used in relation to print or online directories, does the word YELLOW alone give rise to such an association? Or in trade mark parlance, is the word YELLOW inherently adapted to distinguish print or online directories?

Source: Lexology

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The United States and the European Union have finally aired the details of their new post-Safe Harbor spying arrangements – which are designed to alleviate fears about the extent of America’s power over European data.

Although not officially part of the deal, perhaps the most significant development here is that for the first time, European citizens should be able to take the US government to court for data breaches following last week’s signing of the Judicial Redress Act.

Source:The Next Web

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At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond.

Things were simpler back in the early days of online search. Or so I’m told – I wasn’t actually there, but Rob Kerry painted a vivid picture during his presentation at Ayima Insights Conference last Thursday.

Google’s slogan of “Don’t be evil” actually seemed like something that the company still believed in; ads and sponsored links were much more clearly delineated; and all you needed to do to make your site rank well in search results was to insert a keyword in the right places.

Source: Search Engine Watch

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Google is apparently paying Apple, by way of a revenue sharing agreement, a significant amount of money to remain the default search engine for the iPhone. The terms mean that in 2014, Apple received $1 billion from Google, according to a court transcript from the Oracle vs. Google lawsuit, in a report published by Bloomberg.

Source: Digital Trends

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