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Online shoppers are still dependent on search engines when shopping.

Almost 40% of worldwide e-commerce traffic in January 2016 came from search engines, according to a report from SimilarWeb. This includes both organic search (all listings of any search query) and paid search (promoted listings and ads on search results pages).

Source: Business Insider

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According to legislation adopted by the European Union, Google is not considered to be a search engine. It took the European Parliament and the Council of the European Union two years of negotiations and legislative process to come up with this decision. The decision will also declare that Bing, Yahoo and DuckDuckGo are not search engines either.

Source: Search Engine Journal

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The Local Search Association held its annual conference last month, where search and marketing experts in the local space provided fascinating insights into trends and challenges that the advertising, marketing and search industry faces today.

Here are 10 of the top insights shared at LSA16:

Source: Search Engine Land

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Last April, it was reported that Google Searches With ‘Near Me’ Surged 34 Times Since 2011. A key stat from that article indicates:

Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, people are looking for things in their vicinity — be it a gym or a mall, a plumber, or a cup of coffee. Google search interest in “near me” has increased 34 times since 2011 and nearly doubled since last year. The vast majority come from mobile — 80 percent in Q4 2014.

Just this month there was a another report that stated that the amount of ‘Near Me’ mobile searches has risen by triple digits since last year. Specifically:Searches on all devices looking for something “near me” are up 130 percent over last year; and mobile comprises 88 percent of all “near me” searches.

Searches on all devices looking for something “near me” are up 130 percent over last year; and mobile comprises 88 percent of all “near me” searches.

You would think that this type of “serendipity” searching would be for low cost and immediate items such as lunch, coffee or a tow if your car broke down. But the latest study showed that searches for luxury items such as cars and jewelry are increasingly coming up in these “near me” type searches.

Source: Business2Community

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What’s Google’s new local business tool?

Google’s new product doesn’t have an official title – it goes by many nicknames such as Google Local Business Cards, Google Post Business Cards, Business Cards and more.  For this blog, we’ll call it Local Business Cards. The service, which is now in an early testing phase with a few select businesses, is a platform – or as Google refers to it, a podium – that allows a brand’s content to bypass Google’s traditional ranking, and feature directly on the first page of search results.

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