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Australia March 15 2016

Who could forget the classic Australian ‘Goggomobil’, the HELLO YELLOW jingle or the ‘Let your fingers do the walking’ tagline? These advertising gems and cues, launched by leading telecommunications company, Telstra, bring to mind their ‘Yellow Pages’ directory. But when used in relation to print or online directories, does the word YELLOW alone give rise to such an association? Or in trade mark parlance, is the word YELLOW inherently adapted to distinguish print or online directories?

Source: Lexology

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At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond.

Things were simpler back in the early days of online search. Or so I’m told – I wasn’t actually there, but Rob Kerry painted a vivid picture during his presentation at Ayima Insights Conference last Thursday.

Google’s slogan of “Don’t be evil” actually seemed like something that the company still believed in; ads and sponsored links were much more clearly delineated; and all you needed to do to make your site rank well in search results was to insert a keyword in the right places.

Source: Search Engine Watch

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Google is apparently paying Apple, by way of a revenue sharing agreement, a significant amount of money to remain the default search engine for the iPhone. The terms mean that in 2014, Apple received $1 billion from Google, according to a court transcript from the Oracle vs. Google lawsuit, in a report published by Bloomberg.

Source: Digital Trends

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The United States and the European Union have finally aired the details of their new post-Safe Harbor spying arrangements – which are designed to alleviate fears about the extent of America’s power over European data.

Although not officially part of the deal, perhaps the most significant development here is that for the first time, European citizens should be able to take the US government to court for data breaches following last week’s signing of the Judicial Redress Act.

Source:The Next Web

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Path to purchase typically involves multiple site categories and several devices.

What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP.

The report is called “Local Search Unleashing Opportunities for National Advertisers” and based on a survey of 750 US adults (between 18 to 44). Roughly 80 percent said they own smartphones, matching overall US smartphone penetration of just under 80 percent according to comScore.

source: Search Engine Land

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