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There was a time when the Yellow Pages phone book was Australia's go-to place to find businesses, addresses and phone numbers.

That time is not 2017.

Yet already this year hundreds of thousands of books have been rolled out across the country, and the company behind the directory and its cousin the White Pages says it isn't going anywhere soon.

So how has the humble phone book survived the internet boom? And why are you still sent a directory that may well go straight in the bin?

Source: abc.net.au

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Ofcom is reviewing 118 telephone numbers amidst concern over the spiralling cost of directory enquiries services.

Source: cable.co.uk

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As if you haven’t experienced enough turbulence in the last few months, what with the release of Penguin 4.0 and the proliferation of AMP through organic SERPs, Google has announced that it will soon be splitting its index between mobile and desktop.

Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google will create a separate mobile index within the next few months.

Furthermore, this mobile index will become the primary Google index. The newly separated desktop index will not be kept as up-to-date as the mobile one.

Source: Search Engine Watch

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The rise and advances of new automation and artificial intelligence software algorithms, including those that learn predictive models from historical data, are making increasingly consequential predictive decisions. Such decisions are having an impact on the lives of people in domains as diverse as digital media, advertising, finance, credit, employment, education and criminal sentencing

Source: The Next Web

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In a search industry where most of the major players are focused on machine learning, artificial intelligence and developing increasingly sophisticated algorithms, it’s unusual to come across a company which sets out to do the exact opposite.

Enter Digle, the ‘people-powered’ search platform. One part Yahoo Answers, one part classifieds, and two parts gamified search engine, Digle has set out to buck the system of search and SEO by putting the power into the hands of people, not machines, to find and deliver results.

Source: Search Engine Watch

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