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The bidding process for Yahoo's Web assets has shaken out some interested parties, leaving Verizon as one of the frontrunners and making the value of its patent portfolio a wildcard in the complicated, multi-player process of breaking up Yahoo.

As ever with Yahoo's next steps, there could still be surprises in store. On Monday YP Holdings, the digital successor to the Yellow Pages, emerged as a bidder, according to Bloomberg. The company, which has 70 million users monthly, is submitting a merger proposal as part of Yahoo's first-round bid process, which ends Monday.  YP declined comment on the report.

Meanwhile, many of the expected dozens of companies thought to be potential bidders have fallen by the wayside with AT&T, Comcast, Alphabet, the parent company of Google, and IAC/Interactive, the Web media company chaired by Barry Diller, excusing themselves from the process, according to The Wall Street Journal, which cited persons familiar with the situation.

Source: USA Today

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As Google and Amazon race to be the place to hire anyone from a party DJ to a car mechanic, Yelp is defending its own claim on the market.

Source: BuzzFeed

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When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage any potential investor concerns that the directory and listings behemoth wouldn’t be able to make its debt payments.

YP Canada was $1.7 billion in debt and teetering on the brink of bankruptcy in 2012. It underwent a restructuring to focus more on digital advertising and started to pay down its debt, pledging to be completely debt-free by 2018.

In 2015, digital represented 58.6% of total revenue for Yellow Pages Ltd., the name YP Canada trades under as a public company on the Toronto Stock Exchange, up 9.8% year over year. At the same time, print, which composed the remainder of YP Canada’s revenue, declined at 21% for the year.

Source: Adexchanger

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The final vote on reforms to Europe’s data protection laws has just taken place in the European Parliament, with MEPs agreeing the new data protection directive — bringing to a close some four years of work to update existing legislation which dates back to 1995.

Source: TechCrunch

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Online shoppers are still dependent on search engines when shopping.

Almost 40% of worldwide e-commerce traffic in January 2016 came from search engines, according to a report from SimilarWeb. This includes both organic search (all listings of any search query) and paid search (promoted listings and ads on search results pages).

Source: Business Insider

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