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When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most prominently.

Google’s machine learning algorithms work hard to determine where a business is located in order to rank its website appropriately in local search results. As powerful as they are, Google’s algorithms can only do so much. The rest is up to you.

In this article we will teach you about the signals Google relies on to determine where a site should be ranked in local search. In the end, you can use that knowledge to optimize your site for success.

Source: Business 2 Community

Ever wondered how much information someone you weren’t friends with online could quick unearth about you?

Source: Sunderland Echo

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Dex Media and YP, two giants of the phone book era that have moved into local-business marketing online, are finalizing a deal to combine, according to a person with knowledge of the deal.

Source: The Information

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Facebook is rolling out a new Discover tab for Messenger to make it easier for users to find and engage with brands and chatbots, according to Business Insider

Source: Business Insider

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YP's research on consumers' local search behavior conducted by comScore found consumers using the directory — other than a search engine or other media — are more likely to contact a business, make a purchase, spend more per purchase, and use more sites, apps, devices and media in the search process.

Source: MediaPost

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