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Facebook is rolling out a new Discover tab for Messenger to make it easier for users to find and engage with brands and chatbots, according to Business Insider

Source: Business Insider

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Dex Media and YP, two giants of the phone book era that have moved into local-business marketing online, are finalizing a deal to combine, according to a person with knowledge of the deal.

Source: The Information

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More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be. 

Source: Search Engine Land

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YP's research on consumers' local search behavior conducted by comScore found consumers using the directory — other than a search engine or other media — are more likely to contact a business, make a purchase, spend more per purchase, and use more sites, apps, devices and media in the search process.

Source: MediaPost

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There was a time when the Yellow Pages phone book was Australia's go-to place to find businesses, addresses and phone numbers.

That time is not 2017.

Yet already this year hundreds of thousands of books have been rolled out across the country, and the company behind the directory and its cousin the White Pages says it isn't going anywhere soon.

So how has the humble phone book survived the internet boom? And why are you still sent a directory that may well go straight in the bin?


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