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Yell has announced the final print cycle of Yellow Pages, marking the company’s full transition to a purely digital business after 51 years in print, to date. The first of the 104 final editions is being distributed in Kingston in January 2018, with the final ever edition distributed in January 2019 in Brighton, back where it all began. Alongside the shuttering of the print edition, Yell said it is committing to help a million businesses be “found, chosen and trusted by more customers online by 2020”.

Source: MobileMarketing 

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While you were worried about net neutrality this summer, an artificial intelligence company named HiQ got itself tangled up in a legal battle with LinkedIn. The Microsoft owned social media platform this June demanded HiQ, an AI startup, cease and desist scraping data from its website. HiQ took LinkedIn to court over it earlier this month and won.

Source: The Next Web

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Two huge pieces of news today from Yelp, the company that shows up first in your Google search for a restaurant: first, GrubHub is acquiring food delivery service Eat24 from the company in a big partnership for $287.5 million; second, the company reported its second-quarter earnings… and they look pretty good.

Source: TechCrunch

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Want to make it easier for customers to connect with you?

Make sure you update your phone number in online directories. It turns out these are found to be the most popular means to obtain contact numbers.

That’s according to new research by National Cellular Directory, a Minneapolis-based information commerce search engine.

Source: Small Business Trends

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The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results.

Google clearly recognizes this, and is continually investing in improving their search experience.

There are algorithm updates like Possum (rolled out in September 2016) that are focused on improving the quality and relevancy of search results for queries that contain local intent. But it’s not just changes to the 3-pack and Local Finder (i.e. Google Maps results) – Google has been striding out into local search, taking some interesting steps to hook people into its ecosystem and capture more data points.

For example, the search giant has begun moving into sectors such as recruitment, with the launch of Jobs by Google, as well as the beauty sector by allowing users to book spas and beauty salon appointments direct via local listings.

And then you also need to consider the role of personal assistants, or chatbots, and how this will influence the future of the search landscape. So let’s explore these recent local developments in a bit more detail, using examples from the fields of recruitment and the beauty sector.

Source: Search Engine Watch

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