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Want to make it easier for customers to connect with you?

Make sure you update your phone number in online directories. It turns out these are found to be the most popular means to obtain contact numbers.

That’s according to new research by National Cellular Directory, a Minneapolis-based information commerce search engine.

Source: Small Business Trends

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Two huge pieces of news today from Yelp, the company that shows up first in your Google search for a restaurant: first, GrubHub is acquiring food delivery service Eat24 from the company in a big partnership for $287.5 million; second, the company reported its second-quarter earnings… and they look pretty good.

Source: TechCrunch

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When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most prominently.

Google’s machine learning algorithms work hard to determine where a business is located in order to rank its website appropriately in local search results. As powerful as they are, Google’s algorithms can only do so much. The rest is up to you.

In this article we will teach you about the signals Google relies on to determine where a site should be ranked in local search. In the end, you can use that knowledge to optimize your site for success.

Source: Business 2 Community

The importance of local SEO cannot be understated when you consider the dominance of mobile as a device and the sky-high user expectations of being shown the most relevant results.

Google clearly recognizes this, and is continually investing in improving their search experience.

There are algorithm updates like Possum (rolled out in September 2016) that are focused on improving the quality and relevancy of search results for queries that contain local intent. But it’s not just changes to the 3-pack and Local Finder (i.e. Google Maps results) – Google has been striding out into local search, taking some interesting steps to hook people into its ecosystem and capture more data points.

For example, the search giant has begun moving into sectors such as recruitment, with the launch of Jobs by Google, as well as the beauty sector by allowing users to book spas and beauty salon appointments direct via local listings.

And then you also need to consider the role of personal assistants, or chatbots, and how this will influence the future of the search landscape. So let’s explore these recent local developments in a bit more detail, using examples from the fields of recruitment and the beauty sector.

Source: Search Engine Watch

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Ever wondered how much information someone you weren’t friends with online could quick unearth about you?

Source: Sunderland Echo

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