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A draft of a legal document in Brussels reportedly shows a law that would regulate the operations of search engines in order to protect citizens and businesses from the whims of Google and others of its ilk. Specifically, the law would go after commerce practices seen as “harmful”, and would require search engine providers to be more transparent about how their algorithms and processes work, helping businesses and online presences to make more informed decisions about how to boost their search rankings and how to react to their rankings changing.

Sporce: Android Headlines

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If you head over to a Whois service and search for wired.com, you'll see that this site is registered to our publisher Condé Nast at One World Trade Center in New York City. If you have your own domain name, you’ll find your name and home address on Whois, unless you pay for a proxy service to hide that information.

New European privacy rules may change this—not just in Europe, but around the world. The European Union's General Data Protection Regulation will take effect on May 25. The regulation forbids companies from sharing their European customers' personal data without explicit permission, and gives customers the right to delete their data at any time. As a result, Whois entries may soon contain a lot less information.

Source: WIRED

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The company in charge of monitoring Australia's New Payments Platform (NPP) issued a statement last week in response to concerns that its PayID look-up function is an invasion of privacy after "a person on Twitter" posted screenshots of him entering random mobile numbers and returning PayIDs registered to real people.

Source: ZDNet

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Google passed Facebook as the top referral traffic driver in 2017 as the search giant doubled down on mobile and the social giant cleaned up its News Feed. That move resulted in an even bigger change last year: Search overtook social in 2017, after the two first swapped spots in 2013. The chart above shows this best, detailing the quarterly share of visits for six search engines and the top 13 social networks.

Source: VentureBeat

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As the main search engine of choice for most people, Google dominates with more than 63% market share and holds 95% of mobile searches. But that’s quickly changing as Facebook continues to expand its search features, particularly in favor of businesses themselves. In fact, one can say Facebook is the next big search engine and local marketing platform for brands that want to reach their target audience, including prospective and current customers.

Source: Forbes

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