Who's Really Winning the Directory Race? Dex One (DEXO), SuperMedia (SPMD), Local.com (LOCM) in Focus (USA)

Friday, 17 February 2012 16:38

For the last several months I've been watching sagas from Dex One Corporation (NYSE:DEXO) and SuperMedia Inc. (NASDAQ:SPMD) unfold, as the two directory (print and online) companies do battle with each other, and in many regards, do battle with themselves. In retrospect though, the name I should have been watching is Local.com Corp. (NASDAQ:LOCM) - the company in the directory space that's actually, you know, growing.

Kudos to both SuperMedia Inc. and Dex One Corporation for recognizing that the printed directory business (the 'White Pages' and the 'Yellow Pages') is a dying business, and working on transitioning to a web-oriented model. And to their credit, both outfits have already embraced mobile (smartphone) web as the brewing replacement for PC or laptop- based web searches. Yet, there's a nagging fact with both DEXO and SPMD that makes it tough for investors to really get behind either stock... revenue is once again waning for both after we saw a glimmer of hope for growth in the first quarter of last year.

Source: SmallCap Network

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