Google passed Facebook as the top referral traffic driver in 2017 as the search giant doubled down on mobile and the social giant cleaned up its News Feed. That move resulted in an even bigger change last year: Search overtook social in 2017, after the two first swapped spots in 2013. The chart above shows this best, detailing the quarterly share of visits for six search engines and the top 13 social networks.
Source: VentureBeat
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