Beyond digitising the directory
Few would have predicted 20 years ago that a printed Yellow Pages would ever be consigned to the scrap heap of history.
Fast forward to today via the advent of Google search, superfast (mobile) internet and multichannel customer engagement, and the paper business directory could conceivably be entering its last days as a means of mass marketing.
Enter Truvo, proprietor of Belgium’s Yellow Pages equivalent, goldenpages.be. Having relied on print for 70 percent of revenues in 2008, the company has fully embraced digitisation and is now driving forward its digital transformation plan to provide all SMEs with a multichannel marketing platform, also including partnerships with Google, Facebook and Yext. Such has been the sea change in the business, its digital offering now accounts for 80 percent of income.
Source: Business Review Europe
Read Original Article
