At the inaugural Ayima Insights digital marketing conference, Ayima co-founder Rob Kerry gave us his insights into how the field of search is currently developing, and what the future may hold in 2016 and beyond.
Things were simpler back in the early days of online search. Or so I’m told – I wasn’t actually there, but Rob Kerry painted a vivid picture during his presentation at Ayima Insights Conference last Thursday.
Google’s slogan of “Don’t be evil” actually seemed like something that the company still believed in; ads and sponsored links were much more clearly delineated; and all you needed to do to make your site rank well in search results was to insert a keyword in the right places.
Source: Search Engine Watch
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