In a bid to align its primary search business with its continuing rollout of SMB services, Google My Business is getting a facelift intended to clearly outline the range of tools that have recently been added to connect local marketers and consumers.
New features provide data on listing that are permanently closed, make “help” options more visible, and make it easier for SMBs to find their listings on maps and search.
Essentially, the upgrade aims to provide a more streamlined experience for SMBs who want to use the tool to manage their digital presence, but who may have small marketing budgets and/or may not be particularly tech savvy. Plus, as the world becomes increasingly mobile-first, building a mobile app with functionality on par with or better than the desktop interface is key — an area in which Google appears to have succeeded.
Source: GeoMarketing
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