Yahoo just renewed its search partnership with Microsoft — with huge modifications.
The companies re-upped the partnership. Some of the basic fundamentals of the partnership remain in tact. Yahoo is using Bing ads for its desktop searches. Microsoft is providing the algorithm for Yahoo's desktop search.
There are two major changes.
Yahoo was responsible for the sales relationships for Bing search ads under the partnerships previously. All of those sales relationships are going to come under Microsoft in the coming months.
The new deal now only requires Yahoo to pull a majority of its traffic from the Bing ads marketplace. Just 51%, rather than the 100% it was required to pull before. That means the other 49% of Yahoo's search traffic could be monetized by Yahoo's own ad units or by another search provider, like Google.
Source: Business Insider UK
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