Are You Competing with Your Own Business Identity?

Thursday, 02 February 2012 15:07

Is your business identity at war with itself? This may be the case if your company's comprehensive advertising program is built on a foundation of inconsistent and biased business information.

Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business' anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online, mobile, and social local search channels.

Additionally, with formerly offline-only media (e.g., newspapers, Yellow Pages) now offering online versions, the digital intermingling of comprehensive ad media has created a massive amount of conflicting and biased data. This presents a major problem as consumers have shifted their media preferences to digital consumption via smartphones and tablets — often using them in the living room in tandem with other media — where they are searching online for businesses and expecting their search results (in any ad context) to universally reflect the company's baseline anchor identity or name, address, phone number (NAP) business information.

Source: Search Engine Watch 

Read Original Article